Marketing Managers in the US earn $75K–$110K at mid-level, from $50K entry-level up to $165K for senior roles.
Updated
This guide breaks down marketing manager pay across experience levels and locations — whether you’re starting out or negotiating a senior offer.
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Junior
$50,000 – $70,000
0 - 2 years experience · per year
Mid-Level
$75,000 – $110,000
3 - 5 years experience · per year
Senior
$115,000 – $165,000
6+ years experience · per year
| City | Estimated Salary Range | Cost of Living |
|---|---|---|
| New York, NY | $108,750 – $159,500 | very-high |
| Los Angeles, CA | $108,750 – $159,500 | very-high |
| Chicago, IL | $90,000 – $132,000 | high |
| Houston, TX | $75,000 – $110,000 | moderate |
| Phoenix, AZ | $75,000 – $110,000 | moderate |
| Philadelphia, PA | $90,000 – $132,000 | high |
| San Antonio, TX | $63,750 – $93,500 | low |
| San Diego, CA | $108,750 – $159,500 | very-high |
| Dallas, TX | $75,000 – $110,000 | moderate |
| San Jose, CA | $108,750 – $159,500 | very-high |
City salary estimates are derived from mid-level range adjusted by local cost-of-living index (US average = 100).
Mastering in-demand skills can increase your marketing manager salary by 10–30%. Employers pay a premium for candidates who bring specialized expertise that is difficult to find in the market.
Research market rates
Use salary data like this guide to understand the typical range for marketing manager positions in your location and experience level.
Quantify your impact
Come prepared with specific examples of how you have driven results, saved money, or improved processes in previous roles.
Consider total compensation
Look beyond base salary. Equity, bonuses, benefits, remote flexibility, and professional development budgets all contribute to your total package.
Practice your pitch
Rehearse your negotiation conversation. Being confident and articulate about your value makes a significant difference in outcomes.