Email Marketers own the email program — newsletter, promotional sends, transactional optimisation, deliverability, and the segmentation / personalisation that determines open and click rates. Often overlaps with Lifecycle Marketer; standalone Email Marketer roles persist at newsletter / publishing businesses.
Salary by Experience Level
Junior
$55,000 – $80,000
per year
Mid-Level
$85,000 – $130,000
per year
Senior
$135,000 – $200,000
per year
Required Skills
ESPs (Klaviyo, Mailchimp, ConvertKit, Customer.io)HTML email + responsive designDeliverability (DKIM, SPF, DMARC, IP warming)Segmentation strategyA/B testingSubject line and copywriting craftCAN-SPAM / GDPR complianceAnalytics and reporting