Lifecycle Marketers design the email, push, in-app, and SMS programs that move users through activation, retention, and expansion — onboarding sequences, churn-prevention flows, re-engagement, expansion nudges. The role is heavily analytical and partners closely with growth, product, and CRM tooling.
Salary by Experience Level
Junior
$65,000 – $90,000
per year
Mid-Level
$95,000 – $145,000
per year
Senior
$150,000 – $220,000
per year
Required Skills
Lifecycle tools (Iterable, Customer.io, Braze, Marketo)Email design and HTML emailSegmentation and audience designSQL (for cohort and behavioural targeting)A/B testing methodologyDeliverability fundamentalsCRM strategyAttribution modelling