British American Tobacco has laid off 9,000 employees across 1 rounds since 2026.
9,000
Total Laid Off
1
Rounds
Consumer Goods
Industry
Jun 2026
Most Recent
June 30, 2026
9,000 employees(20% of workforce)
British American Tobacco launched its 'Fit2Win' programme, cutting or outsourcing about 9,000 roles (~20% of its non-US workforce) — 5,500 eliminated and 3,500 moved to partners such as Accenture and ITC Infotech — to expand automation, data, and AI and deliver ~£600M ($793M) in annual savings by 2028. US operations were unaffected.