SEO Specialists drive organic search traffic through keyword research, technical SEO, content optimization, link building, and increasingly programmatic SEO at scale. The role spans on-page, technical, off-page, and (post-2024) AI-overview optimization for the new search surfaces.
Salary by Experience Level
Junior
$55,000 – $80,000
per year
Mid-Level
$85,000 – $130,000
per year
Senior
$140,000 – $200,000
per year
Required Skills
Keyword research (DataForSEO, Ahrefs, SEMrush)Technical SEO (Core Web Vitals, schema, sitemaps)Content optimizationLink buildingProgrammatic SEOGoogle Search ConsoleAI Overview optimizationSQL (for site-level analytics)