Paid Acquisition Managers own paid media spend across Meta, Google, TikTok, LinkedIn, programmatic display, and partner channels — campaign strategy, creative testing, audience design, attribution, and the cost-per-acquisition math that determines whether paid grows the business profitably.
Salary by Experience Level
Junior
$70,000 – $100,000
per year
Mid-Level
$105,000 – $160,000
per year
Senior
$165,000 – $250,000
per year
Required Skills
Meta Ads + Google Ads + TikTok AdsCreative testing methodologyAttribution and MMMConversion tracking (Pixel, GA4, server-side)Bidding strategyAudience design and lookalikesCRO partnershipForecasting and budget management