Demand Generation Managers build the B2B marketing programs that produce qualified pipeline — campaigns, content, events, webinars, ABM, and the analytical layer that proves marketing's contribution to revenue. The role lives at the intersection of marketing, sales, and revenue ops at B2B SaaS companies.
Salary by Experience Level
Junior
$75,000 – $110,000
per year
Mid-Level
$115,000 – $170,000
per year
Senior
$175,000 – $270,000
per year
Required Skills
Marketing automation (HubSpot, Marketo, Pardot)B2B SaaS funnel design (MQL, SQL, opportunity, closed-won)ABM platforms (6sense, Demandbase, Clay)Event marketing and webinarsContent syndicationAttribution modellingSalesforce + RevOps partnershipForecasting and pipeline math