SDRs (also BDRs / ADRs) generate qualified pipeline through outbound prospecting, inbound lead qualification, and the cold-call / email / LinkedIn outreach that fills the top of the sales funnel. The role is the most common entry point into B2B sales careers and a typical 12-24 month stepping stone to AE.
Salary by Experience Level
Junior
$50,000 – $70,000
per year
Mid-Level
$65,000 – $95,000
per year
Senior
$85,000 – $130,000
per year
Required Skills
Outbound prospecting (cold email, cold call, LinkedIn)Discovery / qualification frameworksSales tooling (Salesloft, Outreach, Apollo, Gong)Salesforce hygieneAccount research and persona targetingCold email copywritingPipeline reportingCross-functional partnership